Welcome to the blog of Alviss AI, a cutting-edge SaaS platform developed by Desupervised, a global leader in AI-driven solutions for marketing analytics. Headquartered in Copenhagen, Denmark, with offices in both Copenhagen and London, Desupervised is dedicated to empowering marketing and media professionals with AI and Machine Learning tools designed to transform how businesses approach marketing strategy, campaign optimization, and sales attribution.
At Alviss AI, we recognize that traditional marketing models often fall short when faced with the complexity of modern consumer behavior. Our platform is built to harness the full power of Bayesian Artificial Intelligence and Scientific Machine Learning to provide clear, actionable insights that simplify decision-making and maximize return on investment (ROI).
On this blog, you’ll find valuable content tailored to marketing professionals, media planners, and data scientists who want to stay at the forefront of AI-powered marketing analytics. We dive deep into topics such as:
- AI and Machine Learning in marketing: How these technologies can be leveraged to predict consumer behavior, optimize ad spend, and enhance personalization strategies.
- Sales Attribution: Unraveling the complexity of multi-touch attribution models with advanced AI-driven techniques that improve accuracy.
- Marketing Analytics Best Practices: Actionable tips and insights on applying AI to get the most out of your marketing data.
Our mission at Desupervised is to make data-driven decision-making accessible and impactful for every marketer. Alviss AI stands as a testament to that goal, enabling businesses to seamlessly integrate sophisticated machine learning into their marketing workflows with the precision and reliability required to thrive in today’s fast-paced digital landscape.
Join us as we explore the latest developments at the intersection of AI, Machine Learning, and marketing analytics. Whether you’re looking to enhance your knowledge or adopt AI-driven techniques, this blog is your go-to resource for practical insights and thought leadership in marketing technology.
Stay tuned for expert perspectives, product updates, and stories from those already transforming their marketing strategies with Alviss AI.